Troutbeck

This is a conceptual mock-up created for portfolio purposes. Troutbeck is not an AYA Digital client, and this content is not affiliated with or endorsed by their team.

Farmhouse Inn is a luxury, family-run retreat nestled along Sonoma County’s Russian River Valley. With just 25 rooms, this boutique escape blends country-chic comfort with refined wine‑country elegance.

Feed

Yellow house partially visible behind bushes with white and pink flowers, surrounded by green trees.
Collage of images from a wedding celebration including wine bottles in an ice bucket, a bride and groom at a reception table with flowers, a rustic barn, an outdoor wedding setup with chairs and floral arrangements, plated gourmet food, a yellow house, an outdoor dining or reception area, chefs preparing dishes, and a minimalist bathroom with a bouquet of flowers.
A bride in a white dress holding a bouquet walking in a vineyard with a man in a black suit during sunset.

Audit

  • A clear, branded profile photo using the brand logo

  • Bio communicates the brand and offering clearly

  • Linktree is active and accessible

  • Story highlights are clean, branded, and well-organized

  • Good variety of content formats: Reels, carousels, single posts, and UGC

  • Community management is strong — comments and DMs are being actively responded to

What’s Working

  • The Linktree could be optimized to prioritize key actions (bookings, FAQs, offers)

  • Inconsistent posting cadence - some weeks are active, others silent

  • Content lacks clearly defined pillars, with certain offerings rarely showcased

  • Grid could benefit from more visual variety to maintain interest

  • Engagement rate is currently low relative to follower count

  • Reels aren’t optimized for reach - missing strong hooks, CTAs, etc.

What Could Be Better

  • Reorganize Linktree to showcase the most relevant and high-converting links at the top

  • Establish a posting rhythm of 3–5x per week to stay visible and build momentum

  • Clarify and document content pillars

  • Implement a clear growth plan including community interaction, keyword-rich captions, and strategic content planning to boost engagement rate

  • Focus on performance-driven Reels with strong visual hooks, storytelling, seo optimized captions, and sound choices tailored for discovery

Our Approach

Content Pillars

Yard with trees, shrubs, and grass adjacent to yellow house with deck and stairs.

Accommodations

Wedding reception with three people sitting at a decorated table, surrounded by green foliage, with floral arrangements on the table. The individuals are dressed in formal attire, including tuxedos and a dress, and are clapping or smiling.

Meetings & Events

Four bottles of Donelan wine in an ice bucket at an outdoor setting.

Winery & Artisan Partners

People gathered around a white bar counter outdoors near a swimming pool, with umbrellas providing shade, surrounded by greenery and residential buildings.

Activities & Happenings

Gourmet appetizer with crab meat, green peas, and microgreens arranged on a white plate.

Dining

A person receiving a salt scrub treatment on their chest in a spa or wellness center, with a therapist applying salt from a jar, and shelves with skincare products in the background.

Wellness & Spa

Instagram Mock-Up

BEFORE

Instagram profile page for Farmhouse Inn, featuring images of outdoor scenery, food, wine, and relaxing moments at the inn.

AFTER

Instagram profile for Farmhouse Inn featuring images of wine bottles, a wedding couple, cozy interior, gourmet dishes, outdoor scenery, and chefs preparing plates.

Our mock-ups may look beautiful - but what you’re seeing is just the surface. At AYA Digital, every visual is backed by a deeper strategy: designed to connect, convert, and become a true extension of your marketing engine. Aesthetics are just the entry point - results are the goal.