Natalie founded AYA Digital after years of shaping social strategy for tourism boards and boutique brands across the Caribbean and North America. Originally from Saint Lucia, she launched her career at a creative agency based in Toronto, where she led content for clients like the Saint Lucia Tourism Authority.

Since founding AYA, Natalie and her team have helped design-forward hospitality brands grow their digital presence - generating six figures in direct bookings, scaling community growth by tens of thousands, and crafting visual identities that resonate with seasoned travelers.

Rooted in storytelling and refined execution, her approach brings a fresh perspective to hospitality marketing - quietly powerful and built for long-term impact.