The Greenwich Hotel

This is a conceptual mock-up created for portfolio purposes. The Greenwich Hotel is not an AYA Digital client, and this content is not affiliated with or endorsed by their team.

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The Greenwich Hotel is a refined Tribeca retreat offering individually designed rooms and suites that blend timeless craftsmanship with understated luxury.

Feed

Dining area with a round table, four chairs, a vase of white tulips, and a small dog underneath. Large window with orange curtains, mirror reflecting part of another room, and shelves with bowls and glasses on the right. Boots near the wall, wooden floor, and a floral rug.
Collage of interior and exterior scenes from a hotel, including a bar with bartender, fireplace, spa room, plated fish dish, dining area, hotel room with woman, rooftop terrace, key card, and bedroom window with sunlight.
A bedroom with a dark wood bed frame and white bedding, a white side table with a decorative bird sculpture and pink candles, and a beige tufted bench with a pink pillow.

Audit

  • Clear, well-written bio that communicates the essence of the brand and its offering

  • Website link is included, making it easy for visitors to navigate to the hotel’s site

What’s Working

  • Profile photo is not the brand logo, which affects brand recognition and consistency

  • Story highlights are disorganized, with incomplete coverage of offerings

  • Posting is inconsistent, with periods of activity followed by long gaps

  • Lack of clear content pillars, making the overall strategy feel fragmented

  • The grid lacks cohesion, with no clear visual direction or brand aesthetic

  • Engagement rate is low relative to follower count, suggesting content isn’t resonating with the current audience

What Could Be Better

  • Refine profile branding with a clean, recognizable logo as the profile photo

  • Organize Story Highlights into branded categories

  • Introduce a wider range of content formats — including Reels, carousels, UGC, and editorial-style posts to enhance engagement and storytelling

  • Establish a posting rhythm of 3–5x per week to stay visible and build momentum

  • Clarify and document content pillars

  • Develop a tailored growth plan, including engagement strategies, SEO-optimized captions, and data-informed planning

Our Approach

Content Pillars

Dining room with a wooden table and six chairs, blue china cabinet, large panoramic window with city view, and colorful decor.

Accommodations

City street lined with multi-story brick and concrete buildings, trees, and parked cars.

Tribeca & Local Culture

A woman with long blonde hair lying on a hotel bed, talking on a corded telephone, with a bedside lamp and a wooden headboard.

Guest Experiences

A cozy massage room with warm lighting, a massage table with a patterned cover, a small tray with essential oils, a branch decor, and traditional Japanese sliding doors.

Spa

A person holding a glass of lemonade garnished with lemon slices and herbs at a table with a green notebook.

Dining

Two women standing behind a reception desk with framed artwork on the wall behind them, decorated with hanging pendant lights.

Happenings

Instagram Mock-Up

Screenshot of The Greenwich Hotel's Instagram profile, showing images of cozy interior spaces, a pool, Christmas decorations, and a dog in a sitting room.

BEFORE

Instagram profile page for The Greenwich Hotel featuring images of interior spaces, amenities, and food, including a bar, fireplace, guest room, and dining area.

AFTER

Our mock-ups may look beautiful - but what you’re seeing is just the surface. At AYA Digital, every visual is backed by a deeper strategy: designed to connect, convert, and become a true extension of your marketing engine. Aesthetics are just the entry point - results are the goal.

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